!! OPTIMIERTE VERSION !!
Build campaigns by stage of the perfect customer lifecycle
The idea is that you have seven stages in your business.
The first is to capture leads. Then you want to indoctrinate those leads. Then you convert and nurture those leads. Then you close your sales. You upsell them. You fulfill on what they bought and you get referrals.
If you build all of your campaigns to fit in those stages. And connect them in a hierarchy chain, like a puzzle. From stage to stage. Then it starts to simplify things.
The goal is to create an automated experience that captures leads converts. To create happy customers.